7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara

n case you were not following, Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Although the logo was based on an iconic asset of the city -which triggers positive memories around the world- the public discontent about the visuals became widespread. Moreover, while the project did not cost a peso to taxpayers -as the design process was managed pro-bono by local talents- Mexicans blamed their officials for being cheap.

What went wrong with brand Guadalajara? Could the real problem be something other -bigger- than design? Let’s use Guadalajara as a case and analyze the seven deadly problems of place branding projects.

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