We are a brand consultancy
that blends strategic wisdom with tactical excellence.
We love solving complex communications challenges.
Actually, we are obsessed with it.
The “brand stand” manifesto
Stand for something.
The least of things with a meaning is worth more in life than the greatest of things without it. Research shows that businesses driven by a higher purpose out-performed their competitors by a wide margin.
So, our first step is to discover what’s meaningful – your shared purpose.
Behind your customers’ purchase decisions, lies a full range of rational -and emotional- factors. Strong brands offer their customers something unique, giving them a reason to choose them.
That’s why our second step is to identify your promise & value proposition.
Over the last 20 years brands around the world became 200% less distinct from one another. That’s why in today’s world, your brand’s greatest challenge is not competition, but customer indifference.
So, our third step is to create an irresistible brand personality.