We are a brand consultancy
that blends strategic wisdom with tactical excellence. 
We love solving complex communications challenges.
Actually, we are obsessed with it.

The “brand stand” manifesto

Stand for something.

The least of things with a meaning is worth more in life than the greatest of things without it. Research shows that businesses driven by a higher purpose out-performed their competitors by a wide margin.

So, our first step is to discover what’s meaningful – your shared purpose.

Stand up.

Behind your customers’ purchase decisions, lies a full range of rational -and emotional- factors. Strong brands offer their customers something unique, giving them a reason to choose them.

That’s why our second step is to identify your promise & value proposition.

Stand out.

Over the last 20 years brands around the world became 200% less distinct from one another. That’s why in today’s world, your brand’s greatest challenge is not competition, but customer indifference.

So, our third step is to create an irresistible brand personality.


From startups to nations, we partner with our clients around the world to solve complex communications challenges.

Together, we build brands that stand for something, stand to reason, and stand out from the competition.


B2B Experience

B2C Experience

Public Sector & NGO Experience

Place & Destination Experience


What can we do for your business?

Phone: 514.830.87.86
Email: gunter@soydanbay.com