We are a brand consultancy that blends strategic wisdom with tactical excellence. We love solving complex communications challenges. Actually, we are obsessed with it.
The “brand stand” manifesto
Stand for something.
The least of things with a meaning is worth more in life than the greatest of things without it. Research shows that businesses driven by a higher purpose outperformed their competitors by a wide margin
So, our first step is to discover what’s meaningful – your brand’s shared purpose.
Stand to reason.
Behind your customers’ purchase decision, lies a full range of rational -and emotional- factors. Strong brands offer something unique, giving customers a reason to choose them.
That’s why our second step is to identify your promise & value proposition.
Over the last 20 years brands became 200% less distinct from one another. In today’s world, your brand’s greatest competitor is customer indifference.
So, our third step is to make your brand noticeable by creating an irresistible brand personality.