Months ago the apparel brand GAP introduced its new logo in stealth mode, which created such a backlash that even the most experienced brand professionals were surprised. Truth to be told, no one was expecting such fury. Eventually, the brand had to take a step back and announce that it will use its old logo. …
Orlando Magic’s new identity
Orlando Magi, one of NBA's elite franchises, announced its new logo. If I am not mistaken, this is the third logo of the franchise. Last time Magic changed its logo, the club chose a much more subtle approach. This time? Not so much... We always say brand identity should stem from brand strategy. So before slicing …