7 Comments Add yours

  1. Uri Baruchin says:

    Good point. Transparency has definitely played a part in this case.

  2. Soydanbay says:

    Thanks for your comment Uri. Indeed transparency has played a huge part in this. Starbucks was really clear with its messaging. They had some video of their CEO posted online. They had a sort of microsite explaining their strategy.

    Transparency is certainly a global trend that cannot be stopped and I guess we are just witnessing the beginning of corporate transparency!

  3. el says:

    Such “furry”?!

    What, there were lots of cute, furry kittens everywhere?

    1. Soydanbay says:

      Thanks for giving me heads up! You reminded me that I should read three times my articles before posting them. I will edit it ASAP. Cheers

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