How to make the invisible visible?

Let’s play a game: Try to imagine a public park that is an acre big. What comes to your mind? How large is it? How easy was to visualize it? And, how long do you think you’ll be able to remember it? We all know an acre is a sizable piece of land, but we…

How to increase the effectiveness of your communications -2

Previously, we summarized the three important aspects of communication as Who says what to whom? Today we are going to concentrate on the second aspect: “what.” What you say? There are several ways to improve the effectiveness of your what you say. Here they are:

How to increase the effectiveness of your communications? -1

My clients often ask me how to improve the effectiveness of their communication. While I am not aware of a magic formula, I know some tips that can help you improve yours. I will share with you some of the ideas I borrowed from Social Psychology. If you want to learn more, I recommend you…

How to build a messaging matrix?

Have you ever wanted to explain your brand strategy in a way that it would really resonate with different customer groups? Or provide much-needed information and encourage cooperative behaviours of your employees? Or communicate well-constructed, informative, and reassuring messages to your investors? If you answered “yes” to any of these questions, then your company could…