Strategic Brand Consulting
You’ve probably heard the famous proverb: in this world, nothing is certain but death and taxes. As correct as that fatalistic and sardonic saying is, in this day and age- it is also incomplete: During the tax filing season, one must add tax preparation ads to the list of inevitable. They are omnipresent. And, sadly, [...]
Let’s play a game: Try to imagine a public park that is an acre big. What comes to your mind? How large is it? How easy was to visualize it? And, how long do you think you’ll be able to remember it? We all know an acre is a sizable piece of land, but we [...]
As you may remember, previously we explored two of the three pillars of communication. Today, on the last instalment of this trilogy, we are going to concentrate on the last pillar of communication: To whom are you talking to? Persuasion is a tough task. All people are not alike. However, if you pay attention to [...]
Previously, we summarized the three important aspects of communication as Who says what to whom? Today we are going to concentrate on the second aspect: "what." What you say? There are several ways to improve the effectiveness of your what you say. Here they are: Emotional messages are more powerful than logical ones. Especially messages [...]
My clients often ask me how to improve the effectiveness of their communication. While I am not aware of a magic formula, I know some tips that can help you improve yours. I will share with you some of the ideas I borrowed from Social Psychology. If you want to learn more, I recommend you [...]
Do you want to create brand messaging in a way that it would resonate with your customers? Or inform and encourage cooperative behaviours among your employees? Or communicate well-constructed, informative, and reassuring messages to your investors? Then you could benefit from having a messaging matrix. What is a messaging matrix? A messaging matrix is a [...]