Lack of deep insights lead to poor advertising

H&R Block's tax preparation ad is built on a wrong insight

You’ve probably heard the famous proverb: in this world, nothing is certain but death and taxes. As correct as that fatalistic and sardonic saying is, in this day and age- it is also incomplete: During the tax filing season, one must add tax preparation ads to the list of inevitable. They are omnipresent. And, sadly, [...]

How to create effective brand messaging?

Do you want to create brand messaging in a way that it would resonate with your customers? Or inform and encourage cooperative behaviours among your employees? Or communicate well-constructed, informative, and reassuring messages to your investors? Then you could benefit from having a messaging matrix. What is a messaging matrix? A messaging matrix is a [...]