Systemic Solutions for Toronto Raptors – Part 2

Previously, we analyzed the Toronto Raptors as an organization, focusing on the causes of its perpetual mediocrity. We mentioned that there is a systemic problem that’s been bothering the Raptors since its inception. Our first analysis focused on the Shifting the Burden archetype. Today, we are going to focus on another Systems Archetype: Escalation. A …

Why do place brands fail? The human-centered mistakes. Part 3

This is the last installment of our three-article series: "Why 86% of place brands fail?" First, we talked about the mistakes consultants make. Then, we addressed some of the common misperceptions of places. Today, we will conclude by discussing the role of leadership, consistency, and honesty. Let’s start with leadership. Needless to say, places need …

Why do place brands fail? The mistakes of the places. Part 2

Previously, we mentioned that 86% of place brands fail. Then, we first examined the mistakes that brand consultants commit. Today, we will talk about the other half of the equation: The errors that places make. This essay is the second installment of our three-article series.   As always, let's start by stating the obvious: a …