Strategic Brand Consultancy
A personal story about a canceled subscription reveals a deeper truth: many companies grow but never become brands. In a world obsessed with acquisition, loyalty is quietly being devalued—yet it’s in those vulnerable, human moments that true brands are made. This essay explores the false dichotomy between growth and meaning, and why treating loyal customers well isn’t sentimental—it’s strategic.
What is status? According to Wikipedia it is the honor or prestige attached to one's position in society. (one's social position) In consumer societies status can be achieved by owning certain brands. For instance, if you drive a Ferrari, you are considered as a higher status person than an owner of a Sebring because buying goods that others …
We discussed that a brand is a promise . We also talked about the importance of a brand’s purpose. Defining your promise and purpose are the first steps of branding. Next, you have to deliver your promise and create a pleasant experience for your customers. A brand for a company is like reputation for a …
Apple's Genius Bar is a home run. You already know this. However, have you ever thought why the Genius Bar became so successful? If you did, then have you considered how can your brand adopt the same idea? If one of your answers is "no", then this post could help you.For those who is not …