What I do
In a nut shell, I help brands to find and unleash their meaning. That is what I do. How I do that is an entirely different topic. Here is the list of all my services:
Research
- Positioning, naming, digital and design assessments
- Experience audit
- Market analysis
- Trend reports
- Performance metrics and analytics
Brand strategy
- Brand positioning
- Mission statement
- Brand personality
- Brand values
- Brand architecture
- Key messaging
- Digital marketing strategy
Verbal strategy
- Corporate naming
- Product and service naming
- URL naming
- Ingredient and flavour naming
- Nomenclature management
- Naming research
Design (Extended service through strategic partners)
- Corporate identity
- Logotype and signature
- Typography
- Website
- Social media channels
- Letterhead
- Business card
- Brochure
- Packaging
Brand management
- Organizational development
- Brand education and tools
- Measurement and reporting


