What I do

In a nut shell, I help brands to find and unleash their meaning. That is what I do. How I do that is an entirely different topic. Here is the list of all my services:

Research

  • Positioning, naming, digital and design assessments
  • Experience audit
  • Market analysis
  • Trend reports
  • Performance metrics and analytics

Brand strategy

  • Brand positioning
  • Mission statement
  • Brand personality
  • Brand values
  • Brand architecture
  • Key messaging
  • Digital marketing strategy

Verbal strategy

  • Corporate naming
  • Product and service naming
  • URL naming
  • Ingredient and flavour naming
  • Nomenclature management
  • Naming research

Design (Extended service through strategic partners)

  • Corporate identity
  • Logotype and signature
  • Typography
  • Website
  • Social media channels
  • Letterhead
  • Business card
  • Brochure
  • Packaging

Brand management

  • Organizational development
  • Brand education and tools
  • Measurement and reporting
%d bloggers like this: