Redefining Luxury Shopping
In Collaboration with Busy Istanbul
Istinye Park, a multiple award-winning luxurious shopping center, has opened its second location in Izmir. With a legacy of excellence, this new branch aims to introduce luxury shopping to the people of Izmir. We were hired to craft the story of Istinye Park Izmir and elevate the brand experience for its target audience.
- Market Research
- Brand Strategy
- Corporate Identity
- Website Design
- Social Media Management
“Quality and innovation are at the heart of Istinye Park Izmir. The new brand strategy captures our essence perfectly.”Istinye Park Izmir Team
All Roads Lead to Luxe
Targeting a predominantly female audience in their 30s, we crafted Istinye Park Izmir’s noble purpose: “Being the entry point of quality and innovations in Izmir.” This purpose reflects the brand’s commitment to providing a modern, luxurious shopping experience for customers who appreciate quality and follow fashion trends closely.
Hedonism Meets Social Responsibility
Istinye Park Izmir’s brand personality was designed to strike a balance between hedonism and social responsibility, creating a unique and engaging experience for its discerning clientele.
Crafting Istinye Park Izmir’s Irresistible Offer
We worked on developing a brand promise that encompasses all the aspects of Istinye Park Izmir: a modern shopping center offering the latest fashion trends, diverse events and activities, a luxurious street with a sky view, a cinema, a culture and art center, a five-star hotel, and more. This promise reflects Istinye Park’s commitment to providing a prestigious, socially engaging, and innovative experience to the people of Izmir.
Putting the ‘Creative’ in ‘Creative Evolution’
Our creative work involved revising the logo to more accurately represent the brand’s identity and utilizing high-quality photography. We also designed the website, social media profiles, and corporate identity elements to ensure a cohesive brand image.
The Local Landmark that Dazzled Izmir’s Social Scene
Istinye Park Izmir quickly became a local landmark, covering 860,000 square feet (80,000 square meters) and offering a high-end shopping mall and park. The people of Izmir embraced the new shopping center as a premium venue for both corporate meetings and social gatherings, cementing Istinye Park Izmir’s position as a frontrunner in the city’s luxury retail landscape.