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Soydanbay Consulting

Soydanbay Consulting

Strategic Brand Consulting

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Tag: Toronto Raptors

Systemic Solutions for Toronto Raptors – Part 2

on August 13, 2013August 8, 2018 By Soydanbay 11 Comments

Previously, we analyzed the Toronto Raptors as an organization, focusing on the causes of its perpetual mediocrity. We mentioned that there is a systemic problem that’s been bothering the Raptors since its inception. Our first analysis focused on the Shifting the Burden archetype. Today, we are going to focus on another Systems Archetype: Escalation. A [...]

Systemic Solutions for Toronto Raptors – Part 1

on July 16, 2013May 27, 2019 By Soydanbay 10 Comments

Under the management of Bryan Colangelo, Toronto Raptors has been getting progressively worse. That is a fact. We should not let that, however, overshadow the fact that this two-decade-old organization never had a successful GM since its inception (except Glen Grunwald.) Many bigwigs came and went, but the narrative of the Raptors stayed the same: [...]

Systems Thinking and Toronto Raptors

on December 18, 2012August 8, 2018 By Soydanbay 8 Comments

Two years ago, I wrote an article about the Raptors’ brand strategy or lack thereof. Recently, I asked the Raptors Republic community what has changed over the last two years. The topic generated decent interest and started an excellent dialogue, so I decided to edit my comments and share them with you. It is about [...]

What is missing from Toronto Raptors’ brand strategy?

on September 21, 2010April 5, 2017 By Soydanbay 8 Comments

I am an avid fan of basketball and Toronto Raptors. Be that as it may, this article is not about the most recent lackadaisical season of the Raptors. If you want to discuss basketball, I would suggest you visit Raptors Republic, for the real basketball sages hang out there. This article, on the other hand, [...]

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