store brand Archives - Soydanbay Consulting

How to Create a Brand Architecture for Private Label Products

on April 1, 2014October 11, 2016 By Soydanbay

Private label (PL) is a remarkably profitable line of business. Around the world, the retailers’ profit margin of PL is roughly 40%, which is twice as much (!) as the profit they make from other brands. Consequently, so far PL has been treated as a “cash cow.” Money was invested in PL the product, not PL [...]

The evolution of private label brands

on May 21, 2013September 26, 2016 By Soydanbay 3 Comments

Did you know that private label brands (PL) have been around for almost a century? Back in 1928, it was the Swiss, who introduced the concept. And since then PL has been spreading like wildflowers. To be fair PL is more than spreading: it is also “evolving.” Today, we are witnessing a quiet renaissance, which [...]