Skip to content
Soydanbay Consulting

Soydanbay Consulting

BRAND STRATEGY & CHANGE MANAGEMENT

  • Home
  • About
  • Services
  • Clients
  • Thinking
    • Deep Insights
    • Essays in Place Brand Observer
    • Ideas on Place Making (in Turkish)
  • Contact

Tag: sounds conveying meaning

Posted on June 2, 2011September 16, 2022

Phonetic symbolism and naming

Which one of these shapes is Booba, and which one is Kiki? According to Wolfgang Köhler's Booba/Kiki effect study, roughly 95% of people choose "kiki" for the sharp, angular shape and "booba" for the soft, rounded one. Even children as young as 2.5 demonstrated the Booba/Kiki effect. "But, how is that related to branding?" you …

Continue reading "Phonetic symbolism and naming"

Find Us

Address
167 Rue des Passereaux Verdun Quebec H3E 1X5 Canada

Search

About Soydanbay Consulting

Soydanbay is a brand consultancy that blends strategic wisdom with tactical excellence.

We solve the most complex communications problems around the world. When the going gets tough, we rise to the occasion.

Find Us

Address
167 Rue des Passereaux Verdun Quebec H3E 1X5 Canada

About Soydanbay Consulting

Soydanbay is a brand consultancy that blends strategic wisdom with tactical excellence.

We solve the most complex communications problems around the world. When the going gets tough, we rise to the occasion.

Search

  • Twitter
  • LinkedIn
  • Skype
Go to mobile version
 

Loading Comments...