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May 21, 2013March 5, 2023

The evolution of private label brands

Did you know private label brands (PL) have existed for almost a century? Back in 1928, it was the Swiss who introduced the concept. And since then, PL has been spreading like wildfire. However, PL is more than growing: it is “evolving.” Today, we are witnessing a quiet renaissance, which deserves to be analyzed. This …

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April 23, 2013May 9, 2022

Branding luxury

At first, this article might sound like a book review, but actually, it is about a miserable experience of mine and a much-welcomed solution. Here’s how the story goes. Years ago, my then-employer wanted to publish a sector-specific “best brands” survey. Our plan was to choose a couple of sectors (or verticals), determine the top …

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