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Tag: porter airlines

Posted on July 21, 2010April 4, 2018

How to discover what do your customers really want?

Previously we claimed that people fly Porter primarily because of convenience and not chicness. Also, we recommended that you could force your customers to trade off attributes so that you can find what they genuinely want. Let's dive a little deeper and see how smart guys at Bain & Company can help you. If there …

Continue reading "How to discover what do your customers really want?"

Posted on July 21, 2010May 9, 2022

How to discover what your customers really want?

Previously we claimed that people fly Porter primarily because of convenience and not chicness. Also, we recommended that you could force your customers to trade off attributes so that you can find what they genuinely want. Let's dive a little deeper and see how smart guys at Bain & Company can help you. If there …

Continue reading "How to discover what your customers really want?"

Posted on July 13, 2010May 9, 2022

What can you learn from Porter Airlines? – The Bad

Last week we talked about the good branding decisions Porter Airlines make. However, we ended by saying that nobody's perfect. Porter is not an exception. Here is why... Decades ago Trout and Ries wrote that a brand's greatest enemy is the Wall Street (Bay Street in Canada) Finance guys want you to grow and they …

Continue reading "What can you learn from Porter Airlines? – The Bad"

Posted on July 6, 2010September 27, 2012

What can you learn from Porter Airlines? – The Good

When I am often asked what my favourite brands are, I try to name Canadian brands as much as possible. It is not a secret that my favourite Canadian brand is Porter Airlines. Hands down, that company knows everything about branding. Here is why I like them and what you can learn from them: 1)      …

Continue reading "What can you learn from Porter Airlines? – The Good"

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About Soydanbay Consulting

Soydanbay is a brand consultancy that blends strategic wisdom with tactical excellence.

We solve the most complex communications problems around the world. When the going gets tough, we rise to the occasion.

Find Us

Address
167 Rue des Passereaux Verdun Quebec H3E 1X5 Canada

About Soydanbay Consulting

Soydanbay is a brand consultancy that blends strategic wisdom with tactical excellence.

We solve the most complex communications problems around the world. When the going gets tough, we rise to the occasion.

Search

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