mission Archives - Soydanbay Consulting

The meaning of working

on October 22, 2013May 8, 2019 By Soydanbay

Look around you. They are everywhere: The over-worked. The under-appreciated. The under-valued. The lost ones. The professional zombies. Today's professionals are not happy at work, and I think our thirst for meaning is at the core of the problem. Follow your bliss and doors will open where you would not have thought there would be [...]

How to write a mission statement?

on March 16, 2010September 9, 2019 By Soydanbay 3 Comments

What is one thing that all companies have but nobody uses? That’s right, a mission statement. The reason why nobody uses them is that most of them are written very badly. Today, we are going to tackle the world's mission statement problem. First, let’s start with the definition of a mission statement. No company is [...]