"To satisfy our customers' desires for personal entertainment and information through total customer satisfaction." Years ago, Seth Godin found and shared the above mission statement. Sure, it is a terrible one. But, at least that one was bad enough to get noticed. Usually, the mission statements that I have to deal with are more like … Continue reading Why do mission statements suck?
What is one thing that all companies have but nobody uses? That’s right, a mission statement. The reason why nobody uses them is because most of them are written very badly. Today, I am going to tackle the world's mission statement problem. First, let’s start with the definition of mission statement. No company is built … Continue reading How to write a mission statement?