Why do mission statements suck?

"To satisfy our customers' desires for personal entertainment and information through total customer satisfaction." Years ago, Seth Godin found and shared the above mission statement. Sure, it is a terrible one. But, at least that one was bad enough to get noticed. Usually, the mission statements that I have to deal with are more like … Continue reading Why do mission statements suck?

How to write a mission statement?

What is one thing that all companies have but nobody uses? That’s right, a mission statement. The reason why nobody uses them is because most of them are written very badly. Today, I am going to tackle the world's mission statement problem. First, let’s start with the definition of mission statement. No company is built … Continue reading How to write a mission statement?