Strategic Brand Consultancy
Previously, I shared some of my thoughts on LeBron James, mythology and archetypal psychology. Let's continue from where we left off. This is the second instalment of a three-article series. About James’ recovering popularity I genuinely believe that LeBron James is the greatest basketball player of his generation. That has been obvious the last couple …
Continue reading "What does LeBron James’ first ring signify? Part 2"
As expected, LeBron James has finally won his first championship. I’d like to share my thought on the mythological and archetypal significance of his first ring. This is the first installment of a three article series. Let’s go! About James-Wade relationship The major problem with the Heat last year was that both James and Wade …
Continue reading "What does LeBron James’ first ring signify? Part 1"
NBA lockout is about to end. The hot topic of discussion is what's the damage to Brand Jordan? Michael Jordan is arguably the greatest basketball player of all times. But his skills and will are not enough to explain how he became the magnetic person that he is. During his Hall of Fame induction speech, …