The art of crafting compelling messages

Previously we talked about the basics of a messaging matrix. That is a tested a proven method that will improve your communication effectiveness.  But, what will make your matrix stand out are the actual messages. In order for a message to stick, it should be compelling. Today we will discuss what makes a message more compelling.

How to build a messaging matrix?

Have you ever wanted to explain your brand strategy in a way that it would really resonate with different customer groups? Or provide much-needed information and encourage cooperative behaviours of your employees? Or communicate well-constructed, informative, and reassuring messages to your investors? If you answered “yes” to any of these questions, then your company could…