Scarcity and escalation of commitment as means of persuasion

Last weekend we went to a factory sales event of a clothing brand. Apparently, the event was so well advertised that the factory was jam-packed with warrior/shopper women. Honestly, I can’t remember how many times a lady hit me in the shoulder or stepped on my foot (Albeit, I don’t recall receiving a single apology). … Continue reading Scarcity and escalation of commitment as means of persuasion

The hidden secret of bundling

Previously, we talked about the importance of simplifying your offers. Today, I will give you a couple of actionable tips that are going to impact your bottom line. I would like to refer to Dan Ariely's work. He is a Professor of Behavioral Economics at Duke University. He is also the author of “Predictably Irrational”, … Continue reading The hidden secret of bundling