Systems Thinking and Toronto Raptors

Two years ago, I wrote an article about the Raptors’ brand strategy or lack thereof. Recently, I asked the Raptors Republic community what has changed over the last two years. The topic generated decent interest and started an excellent dialogue, so I decided to edit my comments and share them with you. It is about … Continue reading Systems Thinking and Toronto Raptors

What is missing from Toronto Raptors’ brand strategy?

I am an avid fan of basketball and Toronto Raptors. Be that as it may, this article is not about the most recent lackadaisical season of the Raptors. If you want to discuss basketball, I would suggest you visit Raptors Republic, for the real basketball sages hang out there. This article, on the other hand, … Continue reading What is missing from Toronto Raptors’ brand strategy?