What does LeBron James’ first ring signify? Part 3

This is the third and the last instalment of our LeBron James, myths and archetypes series.Previously, we talked about the significance of the relationship of James and Wade, James' story,his recovering popularity, and how he compares to Jordan. Let's roll out! About James and Kobe So far Kobe has won 5 rings. If you look … Continue reading What does LeBron James’ first ring signify? Part 3

What does LeBron James’ first ring signify? Part 2

Previously, I shared some of my thoughts on LeBron James, mythology and archetypal psychology. Let's continue from where we left off. This is the second instalment of a three-article series. About James’ recovering popularity I genuinely believe that LeBron James is the greatest basketball player of his generation. That has been obvious the last couple … Continue reading What does LeBron James’ first ring signify? Part 2

What does LeBron James’ first ring signify? Part 1

As expected, LeBron James has finally won his first championship. I’d like to share my thought on the mythological and archetypal significance of his first ring. This is the first installment of a three article series. Let’s go! About James-Wade relationship The major problem with the Heat last year was that both James and Wade … Continue reading What does LeBron James’ first ring signify? Part 1

LeBron James: Really a villain brand?

A lot has been written and said about LeBron James and his famous decision to sign with the Miami Heat. So why address this topic now? Hasn’t everything been said about “the decision?” My answer is “no”, because nobody looked at this issue from brand strategy perspective. So let’s put our branding goggles and see … Continue reading LeBron James: Really a villain brand?