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Soydanbay Consulting

Soydanbay Consulting

Strategic Brand Consulting

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Tag: le scandinave

The role of customer experience in branding

on December 7, 2010January 22, 2014 By Soydanbay 4 Comments

Spoiler alert: Customer experience has become the bread and butter of branding. You can have a beautiful logo, a smart tagline, a wonderful package and a state-of-the-art product. Yet, if you fail to deliver a pleasant customer experience, your brand cannot go too far. This applies to all brands, whether they are B2B, B2C, product [...]

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