Systems thinking and Los Angeles Lakers

Los Angeles Lakers is one of the greatest franchises in the history of modern sports. They won the NBA championship 16 times and missed the play-offs just five times! I have always admired the "championship-or-bust" mentality of this organization. After a couple of “relatively” unsuccessful seasons, the Lakers decided to assemble a “super team.” They signed [...]

Why do brand names fail? Part 2

Previously, we talked about three reasons why brand names fail: not getting the right stakeholders involved early in the naming process, choosing an agency that does not have linguistic capabilities and relying too much on big brainstorming sessions. Today, we have four more reasons for you. Here we go. There are universally accepted criteria for [...]