Skip to content
Soydanbay Consulting

Soydanbay Consulting

Strategic Brand Consulting

  • Home
  • About
  • Services
    • Brand Audit
    • Brand Strategy & Positioning
    • Core Values Development & Corporate Culture Assessment
    • Brand Architecture Development
    • Place Branding
    • Merger & Acquisition Brand Audit
    • Lean Brand Management for Startups
    • Brand Narrative Development
    • Customer Persona Development
    • Message Mapping
  • Clients
  • Thinking
    • Insights
    • Essays in Place Brand Observer
    • Ideas on Place Making (in Turkish)
  • Contact
  • Twitter
  • LinkedIn
  • Skype

Tag: fail

Why do place brands fail? The mistakes of the places. Part 2

on September 25, 2012September 26, 2017 By Soydanbay 2 Comments

Previously, we mentioned that 86% of place brands fail. Then, we first examined the mistakes that brand consultants commit. Today, we will talk about the other half of the equation: The errors that places make. This essay is the second installment of our three-article series.   As always, let's start by stating the obvious: a [...]

Place branding failures caused by consultants

on August 28, 2012May 7, 2019 By Soydanbay 12 Comments
Woman Sitting Beside Ice Cream

NEWS FLASH: Around the world, the place branding failure rate is 86%! Over the past ten years, k629, a place-branding consultancy, has developed a database of more than 5,000 place brands. From that data source, they have found that only 14% of place brands continue a year from launch, meaning the rate of place branding failures [...]

Social Media Profiles

  • Twitter
  • LinkedIn
  • Skype