fail Archives - Soydanbay Consulting

Why do place brands fail? The mistakes of the places. Part 2

on September 25, 2012September 26, 2017 By Soydanbay 2 Comments

Previously, we mentioned that 86% of place brands fail. Then, we first examined the mistakes that brand consultants commit. Today, we will talk about the other half of the equation: The errors that places make. This essay is the second installment of our three-article series. As always, let's start by stating the obvious: a [...]

Place branding failures caused by consultants

on August 28, 2012May 7, 2019 By Soydanbay 12 Comments

NEWS FLASH: Around the world, the place branding failure rate is 86%! Over the past ten years, k629, a place-branding consultancy, has developed a database of more than 5,000 place brands. From that data source, they have found that only 14% of place brands continue a year from launch, meaning the rate of place branding failures [...]