Skip to content
Soydanbay Consulting

Soydanbay Consulting

Strategic Brand Consulting

  • Home
  • About
  • Services
    • Brand Audit
    • Brand Strategy & Positioning
    • Core Values Development & Corporate Culture Assessment
    • Brand Architecture Development
    • Place Branding
    • Merger & Acquisition Brand Audit
    • Lean Brand Management for Startups
    • Brand Narrative Development
    • Customer Persona Development
    • Message Mapping
  • Clients
  • Thinking
    • Insights
    • Essays in Place Brand Observer
    • Ideas on Place Making (in Turkish)
  • Contact
  • Twitter
  • LinkedIn
  • Skype

Tag: destination

Why do place brands fail? The human-centered mistakes. Part 3

on October 23, 2012September 26, 2017 By Soydanbay 2 Comments

This is the last installment of our three-article series: "Why 86% of place brands fail?" First, we talked about the mistakes consultants make. Then, we addressed some of the common misperceptions of places. Today, we will conclude by discussing the role of leadership, consistency, and honesty. Let’s start with leadership. Needless to say, places need [...]

Why do place brands fail? The mistakes of the places. Part 2

on September 25, 2012September 26, 2017 By Soydanbay 2 Comments

Previously, we mentioned that 86% of place brands fail. Then, we first examined the mistakes that brand consultants commit. Today, we will talk about the other half of the equation: The errors that places make. This essay is the second installment of our three-article series.   As always, let's start by stating the obvious: a [...]

Place branding failures caused by consultants

on August 28, 2012May 7, 2019 By Soydanbay 12 Comments
Woman Sitting Beside Ice Cream

NEWS FLASH: Around the world, the place branding failure rate is 86%! Over the past ten years, k629, a place-branding consultancy, has developed a database of more than 5,000 place brands. From that data source, they have found that only 14% of place brands continue a year from launch, meaning the rate of place branding failures [...]

Social Media Profiles

  • Twitter
  • LinkedIn
  • Skype