Back then, life was easier for professional associations: Whether you were a lawyer, an accountant, or a doctor, you wanted to be a member of your professional association. Associations used to be the voice of their respective professions. They had unquestioned authority. Being a member was prestigious. Associations used to connect people through their popular networking events. …
How to Revitalize Your Professional Association: Rediscovering Purpose and MeaningHow to Brand a Professional Association?
