BRAND STRATEGY & CHANGE MANAGEMENT
Do you feel like the world is spinning faster these days? Are there too many things happening simultaneously? Is the pace of your life too fast? Are you looking for a way to keep things under control? How can you control people and events around you when deep down you know you can't even fully …
Another new year, another collection of top trend reports! What was trending in 2013? Which trends will still be relevant in 2014? And, what emerging trends you should pay attention? We have all the answers! Enjoy these great reports, share ‘em with your friends and let me know if you have any other good ones. …
B2C companies often use segmentation analysis, a complex tool that divides the market into different segments, separated by consumer behaviour or need. The beauty of segmentation analysis is that you can look at the size, value and performance of these segments and decide whom to concentrate your efforts. Although segmentation analysis is a technique more …