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Tag: bundling

Posted on March 12, 2010August 27, 2013

The hidden secret of bundling

Previously, we talked about the importance of simplifying your offers. Today, I will give you a couple of actionable tips that are going to impact your bottom line. I would like to refer to Dan Ariely's work. He is a Professor of Behavioral Economics at Duke University. He is also the author of “Predictably Irrational”, …

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About Soydanbay Consulting

Soydanbay is a brand consultancy that blends strategic wisdom with tactical excellence.

We solve the most complex communications problems around the world. When the going gets tough, we rise to the occasion.

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About Soydanbay Consulting

Soydanbay is a brand consultancy that blends strategic wisdom with tactical excellence.

We solve the most complex communications problems around the world. When the going gets tough, we rise to the occasion.

Search

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