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Tag: branding

Posted on May 27, 2010May 9, 2022

Appreciative inquiry and brand building

Rebranding a firm is a tall order for you are dealing with people. Real human beings... And you are trying to change the way they behave. People would resist change for many reasons. Yet, your job is to convince them to embrace the change. At the start of every project, long before you begin to talk …

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Posted on May 18, 2010August 27, 2013

Branding Lessons from Cuba

Cuba is a fascinating country. With its weather, culture and history it might be “the” country to visit. Also, Cuba is special because of its politics: unlike China, Cuba is a communist country that does not embrace capitalism. In that sense, being in Cuba is a unique and a priceless experience that you can’t have …

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Posted on April 8, 2010January 22, 2014

When to hire a celebrity for endorsement?

Celebrity endorsement is one of the most popular brand building tools. However, more often than not, it does not deliver the desired results. Why some endorsements work and some don’t? Today, I will try to solve this intriguing problem. Here is what I recommend: To begin with, celebrity endorsement is more suitable for established, big …

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Posted on March 10, 2010January 15, 2014

4 golden rules of a powerful promise

I am a firm believer of simplicity. This blog follows the same philosophy. It is all about simplifying seemingly complicated matters and giving you correct and actionable answers. Today, we will talk about the key criteria of a powerful promise. Interbrand, the largest brand consulting firm in the world, uses four key rules. To my knowledge, …

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Posted on March 9, 2010May 9, 2022

What is a brand?

Here is the irony: As a Brand Strategist, I don’t like to use the term brand too often. Granted, it is a sexy word. Yet, more often than not it is misused. Let me explain what I mean. Do you remember the old TV show, Batman? There was a Bat version of everything. Our heroes …

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About Soydanbay Consulting

Soydanbay is a brand consultancy that blends strategic wisdom with tactical excellence.

We solve the most complex communications problems around the world. When the going gets tough, we rise to the occasion.

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About Soydanbay Consulting

Soydanbay is a brand consultancy that blends strategic wisdom with tactical excellence.

We solve the most complex communications problems around the world. When the going gets tough, we rise to the occasion.

Search

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