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Tag: abbrevıatıon

Posted on June 2, 2010January 22, 2014

When do acronyms work?

One of the most painful things for a brand strategist is working with an acronym brand name. They are meaningless, boring and not memorable. Yet, many of my clients want to be like IBM or GE. Any time a client of mine has billions of dollars and a 50-year commitment; I say “Let’s go for it.” …

Continue reading "When do acronyms work?"

Posted on June 2, 2010May 9, 2022

When do acronym brand names work?

Many companies use acronyms or initials in their names, but how well are they doing it? Learn the three tactics to make acronym brand names work.

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About Soydanbay Consulting

Soydanbay is a brand consultancy that blends strategic wisdom with tactical excellence.

We solve the most complex communications problems around the world. When the going gets tough, we rise to the occasion.

Find Us

Address
167 Rue des Passereaux Verdun Quebec H3E 1X5 Canada

About Soydanbay Consulting

Soydanbay is a brand consultancy that blends strategic wisdom with tactical excellence.

We solve the most complex communications problems around the world. When the going gets tough, we rise to the occasion.

Search

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