One of the most painful things for a brand strategist is working with an acronym brand name. They are meaningless, boring and not memorable. Yet, many of my clients want to be like IBM or GE. Any time a client of mine has billions of dollars and a 50-year commitment; I say “Let’s go for it.” …
When do acronym brand names work?
Many companies use acronyms or initials in their names, but how well are they doing it? Learn the three tactics to make acronym brand names work.