Strategic Brand Consultancy
While dismissing organizational purpose as wishy-washy new-age nonsense may be tempting, the truth is that purpose offers tangible benefits to companies willing to embrace it.
NEWS FLASH: 86% of place brands fail within a year of introduction! Over the past ten years, k629, a place-branding consultancy, has developed a database of more than 5,000 place brands. From that data source, they have found that only 14% of place brands continue a year from launch. They estimate nearly $75 million has been …
Continue reading "Why do place brands fail? The mistakes of the consultant. Part 1"