Why do place brands fail? The mistakes of the consultant. Part 1

NEWS FLASH: 86% of place brands fail within a year of introduction! Over the past ten years, k629, a place-branding consultancy, has developed a database of more than 5,000 place brands. From that data source, they have found that only 14% of place brands continue a year from launch. They estimate nearly $75 million has been …

Branding Through Storytelling

Recently I stumbled upon a well-written book named, “Storytelling: Branding in Practice.” Storytelling is a buzzword in the world of strategy. Unfortunately, though, it is an often-used yet seldom-understood concept. “Branding Through Storytelling” is a helpful “how to” guide to unearthing, sharing and leveraging corporate stories to support brand strategy. Let's start with basics. Storytelling …