What went wrong with brand Guadalajara? Part 4/4

This is the fourth instalment of a series of “systematic problems of placebranding projects” illustrating the roadblock faced by the brand Guadalajara. These essays are intended to help practitioners -both city officials and consultants- to launch more successful and resistant brands. (Read the earlier instalments here and here, and  here.) Problem #6: Overlooking the change management side of the…

What went wrong with brand Guadalajara? Part 2/4

This is the second instalment of a series of “systematic problems of placebranding projects” illustrating the roadblock faced by the brand Guadalajara. These essays are intended to help practitioners -both city officials and consultants- to launch more successful and resistant brands. (Read the earlier instalment here and the subsequent ones here and here.) Let’s recap what we have discussed so far….

Keys to successful place branding – Part 1

It has become a common narrative: A city, region or a country launches its new visual identity, only to learn that its habitants hate the logo’s guts. From Toronto to South Australia, and from Caribbean’s to Latin America nobody seems to be happy with the  brands that are suppose to represent them. Sadly, this has become a pandemic: According…

Being in command out of control

Do you feel like the world is spinning faster these days? Are there too many things happening simultaneously? Is the pace of your life too fast? Are you looking for a way to keep things under control? How can you control people and events around you when deep down you know you can’t even fully…

A Short Essay on Destination Branding

Working with a destination is arguably the toughest brand assignment. Experts, such as Simon Anholt think that you cannot “brand” a place in the traditional sense of the word. As someone who got involved in a couple of place branding projects, I tend to agree. Here is why…

How to Brand a Professional Association?

Back in the day, life was easier for professional associations: Whether you were a lawyer, or an accountant, or a doctor, you wanted to be a member of your professional association. Associations used to be the voice of their respective professions. They had unquestioned authority. Being a member was prestigious. Associations used to connect people through their…

Gamification as an Organizational Development Tool

This week we interviewed Yeşim Kunter: a world-renowned play expert. Yeşim is best-known as the “woman who makes CEO’s play games.” She understands behavior of people to create new organizational experiences. Before founding her independent consultancy she worked for Hasbro, Lego Group, and Toys R Us in New York. As a futurist at Hasbro she was part…

How do you define success for a place-branding project?

Did you know that the success rate of a place-branding project is less than 15%? Turns out that most of the place-branding initiatives are prematurely ended within a year of introduction. You might think that such a high failure rate is outrageous. Unfortunately, as someone who has been involved in a couple of place branding projects, I…

Thinking about business systematically

A long, long time ago there once lived a man, who was mesmerized with the night sky… His entire life was devoted to understanding the meaning of the endless sea of shiny dots above. One night, he wondered what would happen had he connected the dots. And just like that, he invented the constellations, which…

Participatory decision making in the #socialera

We recently talked about the amazing collaboration technique used by young Turkish protestors: They gather at local parks, create speaker’s corners, and try running democracy as it was originally intended! Such collective movements have many advantages: Participation makes people feel energized and galvanized. Diverse opinions are heard, different priorities are learned… Hundreds of people brainstorm…

Systematic Solutions for Toronto Raptors – Part 1

Brian Colangelo has been getting progressively worse. That said, the Raptors have been around for nearly two decades and Colangelo is not the first unsuccessful GM. Many big wigs came and went, but the Raptors’ storyline stayed the same. That shows us the limitations of the Raptors’ Organizational System. Six months ago, this is exactly…

Open Space Technology

In Turkey, not a day goes by without a fascinating development… It seems like the Turkish protestors are on a mission to teach the world a lesson in 21st Century leadership. As you might know; a peaceful, local protest aimed to protect a public green space in Istanbul turned into a nationwide (even global!) movement…