Cultural Evolution: How Institutions Can Adapt and Thrive in the 21st Century

woman sitting on ottoman in front of three paintings

I first noticed this disturbing trend 15 years ago. My then-client Canadian Bar Association’s membership numbers were going down… Rapidly and steadily. Upon research, we realized that their century-old value proposition was no longer relevant. Data suggested that young lawyers did not “age into” greater concerns about their profession. Instead, their priorities were much different. Having …

Why do place brands fail? The mistakes of the consultant. Part 1

NEWS FLASH: 86% of place brands fail within a year of introduction! Over the past ten years, k629, a place-branding consultancy, has developed a database of more than 5,000 place brands. From that data source, they have found that only 14% of place brands continue a year from launch. They estimate nearly $75 million has been …