Strategic Brand Consultancy
(From Lippincott) The information (facts, strengths, culture/style and future direction) that is most relevant to priority audiences and serve as major content points for all communications.
Imagine you're visiting a bustling city you've never been before. You have multiple options: You could visit the vibrant arts district of the city, buzzing with galleries, theaters, and street performers. Another option is to go to an idyllic park, perfect for reading or a quiet stroll. Alternatively, you can go to the heart of …
Continue reading "You Are Where You Visit: A Psychological Guide to Destination Preferences"
Discover why cities, like people, have their own "innovation personalities." Whether they're trailblazing Innovators or cautious Late Majority, each city navigates change in unique ways. Dive into how diffusion of innovation theory merges with place branding, giving cities archetypal identities that evoke specific emotional responses. This is essential reading for policymakers and brand strategists looking to pinpoint their city's place in the global innovation landscape.
Tired of bureaucratic jargon and confusing messages from your local government? Dive into our latest article to discover a game-changing antidote: "Show, Don't Tell." We reveal how municipalities like Izmir are replacing abstract statistics with relatable visuals and language that resonate with their citizens. Find out how this two-part approach—comprising vivid imagery and the AGL-4 framework—can rebuild eroded public trust and make civic communication truly effective.
You’ve probably heard the famous proverb: in this world, nothing is certain but death and taxes. As correct as that fatalistic and sardonic saying is, in this day and age- it is also incomplete: During the tax filing season, one must add tax preparation ads to the list of inevitable. They are omnipresent. In this …
Previously we talked about the basics of a messaging matrix. That is a tested a proven method that will improve your communication effectiveness. But, what will make your matrix stand out are the actual messages. In order for a message to stick, it should be compelling. Today we will discuss what makes a message more compelling. …
Have you ever wanted to explain your brand strategy in a way that it would really resonate with different customer groups? Or provide much-needed information and encourage cooperative behaviours of your employees? Or communicate well-constructed, informative, and reassuring messages to your investors? If you answered “yes” to any of these questions, then your company could …