Participatory decision making in the #socialera

We recently talked about the amazing collaboration technique used by young Turkish protestors: They gather at local parks, create speaker’s corners, and try running democracy as it was originally intended! Such collective movements have many advantages: Participation makes people feel energized and galvanized. Diverse opinions are heard, different priorities are learned… Hundreds of people brainstorm…

Open Space Technology

In Turkey, not a day goes by without a fascinating development… It seems like the Turkish protestors are on a mission to teach the world a lesson in 21st Century leadership. As you might know; a peaceful, local protest aimed to protect a public green space in Istanbul turned into a nationwide (even global!) movement…

Branding luxury

At first, this article might sound like a book review, but actually, it is about a miserable experience of mine and a much-welcomed solution. Here’s how the story goes. Years ago, my then-employer wanted to publish a sector-specific “best brands” survey. Our plan was to choose a couple of sectors (or verticals), determine the top…

Why do place brands fail? The mistakes of the consultant. Part 1

NEWS FLASH: 86% of place brands fail within a year of introduction! Over the past ten years, k629, a place-branding consultancy, has developed a database of more than 5,000 place brands. From that data source, they have found that only 14% of place brands continue a year from launch. They estimate nearly $75 million has been…

Know Canada?

Below, is the comment I left on an article on Brand New. My thoughts on Canada’s new campaign generated some interest, so I decided to share them with you. Enjoy it! “I like the simplicity of the design, as well as applications and the selection of images. As usual, BMD has done an excellent “design”…

Brand Jordan

NBA lockout is about to end. The hot topic of discussion is what’s the damage to Brand Jordan? Michael Jordan is arguably the greatest basketball player of all times. But his skills and will are not enough to explain how he became the magnetic person that he is. During his Hall of Fame induction speech,…

You and me: The Brand Relationship Theory

Do you love “the Office?” I do… In one of my favourite episodes, Michael Scott got herpes and wants to know who gave him the disease. He starts working backwards through his partners, chronologically. Michael Scott, being the man he is, instead of informing his past partners of his infection, he asks them relationship-related questions…

Life. Simplified.

All of a sudden, the earth has started to spin too fast. So much going on in the world. We are all overloaded with information and choices. It is not a surprise that brands that simplify our lives are very successful these days. Googles and Apples strive by actually giving their customers less! About a…

Scarcity and escalation of commitment as means of persuasion

Last weekend we went to a factory sales event of a clothing brand. Apparently, the event was so well advertised that the factory was jam-packed with warrior/shopper women. Honestly, I can’t remember how many times a lady hit me in the shoulder or stepped on my foot (Albeit, I don’t recall receiving a single apology)….

Smoothies and Tim Hortons… Success or failure?

Last week we talked about Starbucks’s recent experiment of serving alcohol in some of its locations. We ended up recommending them to create a second brand. We also said, on our next article we will focus on a successful line extension from Canada: Tim Horton’s, one of Starbucks’ archrivals. For those of you who are…

The role of respect in brand building

As a citizen of a developing country, I am used to being treated as an afterthought by my municipality. Usually, everyday people like myself feel “blessed” when the governing bodies of our cities offer us a new service. At least, that is what they “think” we should feel. If the City decides to extend the…

The role of customer experience in branding

Spoiler alert: Customer experience has become the bread and butter of branding. You can have a beautiful logo, a smart tagline, a wonderful package and a state-of-the-art product. Yet, if you fail to deliver a pleasant customer experience, your brand cannot go too far. This applies to all brands, whether they are B2B, B2C, product…