Branding through Collaboration
NOTICE
The FTP service is down, so the video is currently unavailable. The issue is being addressed right now. Thanks for your patience. 18th of March 2013, 1:32 PM EST.
UPDATE
The video should be working. In case the FTP is down again, here is the compressive list of collaborative techniques mentioned in the video: (25th of April 2013, 10:02 EST.)
Today, I’d like to share a wonderful presentation with you. The presenter’s name is Mrs. M.J. Braide. She is a renowned brand strategist from Toronto, Canada. I watched her webinar about a week ago. Then I said to myself: “Maybe I should make all my clients watch this video at the beginning of every new project.” It is full of insights, and actionable ideas. But most importantly, M.J. shows us the future of branding. A brand is not a logo and branding is not simply design. She talks about how the process of branding can be used to build bridges within an organization… Maybe even heal some wounds. Why don’t you watch the video and tell me what you think?
Posted on October 12, 2011, in Brand Strategy and tagged appreciative inquiry, framework, MJ Braide, positive deviance, tools. Bookmark the permalink. 2 Comments.
Completed an article concerning ‘Appreciative Inquiry’ and included a case study of an OCADU rebranding exercise. http://bit.ly/9eit5Q #in
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