residents
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In my last contribution as Observer, I analyzed the root causes of undertourism and imagined some remedies. This time around, I am going to focus on undertourism’s evil sibling: overtourism. The two terms “overtourism,” and “tourismophobia” are used interchangeably by many experts. While those two problems are related, they are not exactly the same. Therefore they deserve to be…
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Looking back from the future, we may remember 2017 as the year in which “overtourism,” “tourismophobia,” and “tourism fatigue” were finally recognised as critical global challenges. As a result, sustainable tourismbecame one of the hottest topics in place branding. Make no mistake: overtourism is real and it is here to stay. Having said that, could overtourism…
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Günter Soydanbay in this interview shares unique insights into the world of city branding by taking us on a journey to the cities of Gaziantep and Izmir in Turkey. He discusses the role of psychology in place branding, frequent mistakes (and how to avoid them), and reveals three points which – based on his experience –…
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4,627. Four thousand six hundred twenty-seven! That’s the number of degree-granting colleges and universities in the US. To get a better idea of the American higher-education market, you should also factor in 3,000 4-year institutions. While you are at it, go ahead and add more than 1,500 2-year institutions like “junior or community” colleges. We…
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n case you were not following, Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Although the logo was based on an iconic asset of the city -which triggers positive memories around the world- the public discontent about the visuals became widespread. Moreover, while the project did not cost a…
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This is the fourth instalment of a series of “systematic problems of placebranding projects” illustrating the roadblock faced by the brand Guadalajara. These essays are intended to help practitioners -both city officials and consultants- to launch more successful and resistant brands. (Read the earlier instalments here and here, and here.) Problem #6: Overlooking the change management side of the…
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This is the third instalment of a series of “systematic problems of placebranding projects” illustrating the roadblock faced by the brand Guadalajara. These essays are intended to help practitioners -both city officials and consultants- to launch more successful and resistant brands. (Read the earlier instalment here and here, and the subsequent one here.) By using the weak start of…
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This is the second instalment of a series of “systematic problems of placebranding projects” illustrating the roadblock faced by the brand Guadalajara. These essays are intended to help practitioners -both city officials and consultants- to launch more successful and resistant brands. (Read the earlier instalment here and the subsequent ones here and here.) Let’s recap what we have discussed so far.…
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This is the first instalment of a series of “systematic problems of placebranding projects” illustrating the roadblock faced by the brand Guadalajara. These essays are intended to help practitioners -both city officials and consultants- to launch more successful and resistant brands. (Read the subsequent ones here, here and here.) Here we go again. Another city branding project is dealing with a…
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It has become a familiar narrative: A city, region or a country launches its new visual identity, only to learn that its habitants hate the logo’s guts. From Toronto to South Australia, and from Caribbeans to Latin America nobody seems to be happy with the brand that is supposed to represent them. Sadly, that has grown to be a…
