Looking back from the future, we may remember 2017 as the year in which “overtourism,” “tourismophobia,” and “tourism fatigue” were finally recognised as critical global challenges. As a result, sustainable tourismbecame one of the hottest topics in place branding. Make no mistake: overtourism is real and it is here to stay. Having said that, could overtourism be a bit like obesity? The similarity is entirely conceivable.
Like overtourism, obesity is a global plague. Nevertheless, the latter is often referred to as a “disease of influence” or a “Western disease.” People from affluent nations are disproportionately more likely to be overweight.[i]
Click here to read the full article.