premium pricing
-
Brand architecture 201: Mervin Manufacturing
Previously, we talked about different structures of brand architecture. Let’s continue from where we left off and look at brand hierarchy and roles by studying one of my favourite brands: Mervin Manufacturing.
-
Brand architecture 101
Interbrand’s explanation of brand architecture is: “The way an organization structures and names the brands within its portfolio.” The firm adds that: “There are three main types of brand architecture system: Monolithic,…
-
Conducting online brand audit
Today, I’d like to show you step by step how to conduct a basic online brand audit. Since we are in the middle of the winter, and given that I live in…
-
2012 Trend Reports
2012 is around the corner! An exciting and challenging year awaits us. I compiled six great trend reports to help your brand navigate stormy waters in 2012. Enjoy the reports and let…
-
2012 Colour Forecast by bvcolorstrategy
Jack Bredenfoerder, who is a seasoned color design and marketing professional issued his colour forecast for 2012. Mr. Bredenfoerder is specialized in color strategy, trends and forecasting. So his predictions are always…
-
Branding through Collaboration
Today, I’d like to share a wonderful presentation with you. The presenter’s name is Mrs. M.J. Braide. She is a renowned brand strategist from Toronto, Canada. I watched her webinar about a…
-
You and me: The Brand Relationship Theory
Do you love “the Office?” I do… In one of my favourite episodes, Michael Scott got herpes and wants to know who gave him the disease. He starts working backwards through his…
-
Segmentation in B2B markets
B2C companies often use segmentation analysis, a complex tool that divides the market into different segments, separated by consumer behaviour or need. The beauty of segmentation analysis is that you can look…
-
Life. Simplified.
All of a sudden, the earth has started to spin too fast. So much going on in the world. We are all overloaded with information and choices. It is not a surprise…
-
Branding Through Storytelling
Recently I stumbled upon a well-written book named, “Storytelling: Branding in Practice.” Storytelling is a buzzword in the world of strategy. Unfortunately, though, it is an often-used yet seldom-understood concept. “Branding Through…