premium pricing
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When do people support change?
Did your key project fail to deliver the expected result? Has your organization undergone a massive restructuring process, yet nothing has changed? Did your city spend a fortune to brand itself, but in…
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Branding luxury
At first, this article might sound like a book review, but actually, it is about a miserable experience of mine and a much-welcomed solution. Here’s how the story goes. Years ago, my…
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Do the Harlem Shake to Innovate
It’s blasphemous to think that Harlem Shake could have anything to do with innovation… It’s disrespectful to waste your precious time with such nonsense. I must be on drugs. But… I am…
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Systems thinking and Los Angeles Lakers
Los Angeles Lakers is one of the greatest franchises in the history of modern sports. They won the NBA championship 16 times and missed the play-offs just five times! I have always admired…
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2013 Trends
Our annual trend report collection is out! It looks like 2013 is going to be quite a year, full of excitements as well as challenges. Enjoy the reports, share ‘em with your…
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The Chief Answer Officer
A couple of months ago, we talked about ways to improve the effectiveness of meetings and projects. Today, we’d like to address the same topic, but offer a different solution… In her…
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What makes Apple special?
I’ve been writing about branding for years, yet only one of my articles talks about the greatest brand of our time: Apple… Here is why: As soon as we start talking about brands…
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Are you asking the right questions?
Have you ever left a meeting questioning why you were even summoned in the first place? What was the objective of the session – if it had any? What was the convener trying…
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Ingredient branding
Teflon, NutraSlim, Dolby Digital, Gore-tex, Lycra, Shimano, Woolmark and Intel… What do they have in common? Yep. They are all ingredient brands that made millions of dollars! Previously, we studied the brand…