competitive strategy
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Are you considering to use numbers as a part of your brand? Then, you may want to learn about the symbolic meaning of numbers! For instance, why do you think 7 is the world’s most popular number? Or does 5 have a gender? Which of the following is better to convey a sense of uniqueness?…
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Private label (PL) is a remarkably profitable line of business. Around the world, the retailers’ profit margin of PL is roughly 40%, twice as much (!) as the profit they make from other brands. Consequently, PL has been treated as a “cash cow.” Money was invested in PL, the product, not PL, the brand. Well, not…
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Another new year, another collection of top trend reports! What was trending in 2013? Which trends will still be relevant in 2014? And, what emerging trends you should pay attention? We have all the answers! Enjoy these great reports, share ‘em with your friends and let me know if you have any other good ones.…
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We had a pleasant chat with Professor William Straw, the Director of McGill Institute for the Study of Canada Professor, Department of Art History and Communications Studies. Professor Straw is interested in a range of topics, most of them having to do with media and cities. He is a world-renowned expert in urban culture. We asked him…
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A long, long time ago there once lived a man, who was mesmerized with the night sky… His entire life was devoted to understanding the meaning of the endless sea of shiny dots above. One night, he wondered what would happen had he connected the dots. And just like that, he invented the constellations, which…
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We recently talked about the amazing collaboration technique used by young Turkish protestors: They gather at local parks, create speaker’s corners, and try running democracy as it was originally intended! Such collective movements have many advantages: Participation makes people feel energized and galvanized. Diverse opinions are heard, different priorities are learned… Hundreds of people brainstorm…
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In Turkey, not a day goes by without a fascinating development… It seems like the Turkish protestors are on a mission to teach the world a lesson in 21st Century leadership. As you might know; a peaceful, local protest aimed to protect a public green space in Istanbul turned into a nationwide (even global!) movement…
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Protests against oppression in Turkey are in full swing. And if you are willing to listen, the New Young Turks can teach your organization two great lessons: Here is the first lesson: The protestors –who are young, highly educated, highly skilled, internet-savvy, white-collar employees– demonstrated that in this day and age no mess, no corruption,…
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Did you know private label brands (PL) have existed for almost a century? Back in 1928, it was the Swiss who introduced the concept. And since then, PL has been spreading like wildfire. However, PL is more than growing: it is “evolving.” Today, we are witnessing a quiet renaissance, which deserves to be analyzed. This…
