competitive strategy
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You’ve probably heard the famous proverb: in this world, nothing is certain but death and taxes. As correct as that fatalistic and sardonic saying is, in this day and age- it is also incomplete: During the tax filing season, one must add tax preparation ads to the list of inevitable. They are omnipresent. In this…
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Another new year, another collection of top trend reports! What was trending in 2018? Which trends will still be relevant in 2019? And, what emerging trends you should pay attention? We have all the answers! Enjoy these great reports, share them with your friends, and let us know if you have any other good ones.…
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Top trends reports that predict what will happen in 2018
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Brands are becoming less and less distinct, and there is reliable data that supports this trend. Interestingly however, the ones that break away from their categories have something common: They integrate two seemingly opposing personality traits. This hypothesis is called Brand Tensity, and we have already discussed half a dozen way of finding yours. Based…
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How to differentiate your brand? Part 6Over the last two decades, brands have become 200% less distinct from one another. The ones that stand out, however, have something in common: They integrate two seemingly opposing personality traits. In this series of five blogs, I offer different methods to discovering and leveraging the duality embedded inside your…
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Here is the news flash: Over the last two decades, brands have become 200% less distinct from one another. The ones that stand out, however, have something in common: They integrate two seemingly opposing personality traits. For instance, think about Harley Davidson (rebellious yet social.) Or Target (affordable yet chic.) Or Tesla (environmentally conscious yet…
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Our annual trend report collection is out! If 2016 was any indication, 2017 is going to be a challenging year. What has been trending this year? Which movements will emerge next year? We compiled twelve great trend reports so that you can smoothly navigate the stormy waters in the upcoming 365 days, 5 hours, 48 minutes,…
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In the field of communications, there is a rule: If you want to turn off your audience, then use Latin words! To tell you how to create a brand personality, I will have to break that rule. Bear with me. It will be worth it. I promise. I see things with faces We, humans, have…
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When Stephen Hawking was asked, how he has sold more books on physics than Madonna has on sex, he famously said, “Someone told me that each equation I included in the book would halve the sales!” So, he avoided using equations in his writing and became a bestseller. In the field of communications, there is…
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I stumbled upon this concise and precise essay on the topic of “complicated vs. complex.” Particularly “the potty training” example demonstrates so well what happens when the two clashes. I could not have written it better. So I decided to reblog it. Enjoy,
