Stakeholder alignment
What happens when everyone agrees on the facts and nobody agrees on the story. Aligning leadership teams, boards, subsidiaries and partners behind a single account of what a company is, including post-merger integration and the work of getting a group to speak with one voice.
-
How to conduct a 360 stakeholder audit? -1
What is the fundamental difference between advertising and branding? While they might be amply distinct, I believe the key difference between the two is who they target. The primary -actually sole- focus of advertising is customers,…
-
How to create effective brand messaging?
Do you want to create brand messaging in a way that it would resonate with your customers? Or inform and encourage cooperative behaviours among your employees? Or communicate well-constructed, informative, and reassuring…
-
How to build a messaging matrix?
Have you ever wanted to explain your brand strategy in a way that it would really resonate with different customer groups? Or provide much-needed information and encourage cooperative behaviours of your employees?…
-
The art of naming
Having involved in many verbal identity projects, I must admit, naming is a deceptively difficult task. Most people (even some branding professionals) might think that naming a product or a company should…