Stakeholder alignment
What happens when everyone agrees on the facts and nobody agrees on the story. Aligning leadership teams, boards, subsidiaries and partners behind a single account of what a company is, including post-merger integration and the work of getting a group to speak with one voice.
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My blog’s 2010 in review
The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:
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Why do brand names fail? Part 2
Previously, we talked about three reasons why brand names fail: not getting the right stakeholders involved early in the naming process, choosing an agency that does not have linguistic capabilities and relying…
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Why do brand names fail? Part 1
Today, we will be talking about naming as a process. It is relatively easy to come up with a great brand name. It is much more difficult to secure that name legally.…
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Product naming vs. Corporate naming
There is an urban legend… If you name your pet or baby, you are qualified to name your brand. We have busted that myth already. Now, it is time to bust another…
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1+1=11: Creating critical mass
Branding a place or a large organization is a tough task. It is difficult mainly because you are dealing with many stakeholders, each having their agendas. When I face such a situation,…
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Appreciative inquiry and brand building
Rebranding a firm is a tall order for you are dealing with people. Real human beings… And you are trying to change the way they behave. People would resist change for many reasons.…
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How to conduct a 360 stakeholder audit? -3
Previously, we talked about how to identify your stakeholders and how to prioritize them. Today, I will give you some insights on the common characteristics of your key stakeholders. As you may recall,…
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Four keys to persuasive writing
If you want to communicate more effectively, then there are two things you could do: First, you can map out your brand messages. That would provide you with a structure. Second, you…
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How to conduct a 360 stakeholder audit? -2
Previously we talked about the importance and identification of your stakeholders. Let’s continue from where we left off. Not all stakeholders are equally important. You should focus your attention to the “key”…