Democratizing High-Quality Pet Food
In Collaboration with RKLM
Overview
Effeffe Italy, Anadolu Pet, and United Pet Food joined forces to create LaVital, a groundbreaking pet food brand committed to providing “good food for every cat and dog.” Their mission is to make high-quality, nutritious pet food accessible to all pets and their owners. Our challenge was positioning LaVital as a market challenger, crafting a brand identity showcasing their dedication to exceptional pet nutrition and their passion for challenging the status quo.
Services
- Brand Strategy
- Master Narrative Development
- Visual Identity Design
- Packaging Design Website Design and Development
- Social Media Strategy and Content Creation
“Our brand strategy brilliantly captures our dedication to accessible, high-quality pet nutrition and raising awareness about the importance of a healthy diet for our pets.”
Lavital Team
Disrupting Pet Food, One Bowl at a Time
Our strategy for LaVital centered around positioning the brand as a market challenger, set on democratizing high-quality pet food for all. To achieve this, we conducted thorough market research, competitor analysis, and target audience identification. This strategic groundwork allowed us to shape a powerful brand narrative and messaging that reinforced LaVital’s mission to make exceptional nutrition accessible to all pets and their owners. By focusing on the idea of “good food for every cat and dog,” we successfully differentiated LaVital in the competitive pet food industry as a trailblazing brand with a noble, inclusive purpose.
Visual System Across All Touchpoints
For LaVital, we embraced the challenge of building upon the existing logo to craft a comprehensive visual system seamlessly integrated with the brand’s essence. Our approach extended the visual identity across various touchpoints, including packaging, physical, and digital media. By marrying the brand’s core values with a consistent and captivating visual language, we created a holistic brand identity that elevated LaVital’s presence in the pet food market while staying true to its challenger spirit.
LaVital’s All-Encompassing Brand Makeover
For LaVital, we embraced the challenge of building upon the existing logo to craft a comprehensive visual system seamlessly integrated with the brand’s essence. Our approach extended the visual identity across various touchpoints, including packaging, physical, and digital media. By marrying the brand’s core values with a consistent and captivating visual language, we created a holistic brand identity that elevated LaVital’s presence in the pet food market while staying true to its challenger spirit.
Together with Günter, we’ve crafted a media-agnostic for LaVital. The bespoke typeface and the new brand platform will enable the brand to create a coherent and enjoyable experience for pet owners worldwide. Günter’s guidance was peerless every step of the way.”
Mehmet Varuy – Founder of RKLM
LaVital’s Noble Mission Gains Traction
By embracing LaVital’s noble mission and adopting a challenger stance, we crafted a brand identity that stands out in the crowded pet food market. This bold approach resonated with pet owners drawn to LaVital’s dedication to high-quality, nutritious pet food for all. As a result, the brand experienced increased sales, customer satisfaction, and recognition, solidifying LaVital’s reputation as a trusted, reliable source of pet food that values the health, happiness, and well-being of cats and dogs.
