Amping Up the Brand
In Collaboration with Ozan Karakoc Design Studio
Overview
Elevation, a leading home energy solutions provider, faced a brand challenge. Despite being a multi-year Department of Energy Contractor of the Year, Elevation was known for its past rather than its capabilities, more specifically as a solar panel installer. To rethink its positioning and unlock its full potential, Elevation hired us to rebrand and revitalize its image.
Services
- Brand Audit
- Brand Strategy
- Brand Architecture
- Communication Tactics
- Visual Identity Redesign
“The thoughtful work and beautiful design helped us further define our identity both in visual communication and also in the culture of our company. Today, we are proud to consider them an extension of our team.”
Christy Shannon – VP of Marketing – Elevation
From Short Circuit to Full Power: Brand Audit and Strategy
We began with a comprehensive brand analysis, evaluating Elevation’s and its competitors’ position in the marketplace. Our detailed findings created a blueprint for recalibrating the brand, identifying what worked and what needed a reboot.
Efficient Brand Architecture. Actionable Tactics.
We developed a new brand architecture and tactics to differentiate Elevation from its competitors and showcase its full range of services.
An Electrifying New Look: Power-Filled Visual Identity
We designed Elevation’s striking new brand identity, highlighting its revolutionary nature and incorporating subtle references to its core services.
Signs of Change: A High-Voltage Redesign
We redesigned Elevation’s yard signs to increase brand awareness and showcase their commitment to sustainability and energy efficiency. We consolidated Elevation’s multiple websites into one cohesive platform, making it easier for customers to understand the full range of services offered. We revamped the Elevation sales experience, redesigning everything from sales representatives’ attire to presentation materials and vehicles.
Curb App Revamp: Empowering Users with a Streamlined Experience
In 2020, Elevation acquired Curb Energy and integrated its smart energy monitoring technology into the Elevation brand ecosystem. We redesigned the Curb App to create an intuitive, easy-to-use experience, reducing the learning curve for users and providing immediate benefits.
