symbolism
-
Being in command out of control
Do you feel like the world is spinning faster these days? Are there too many things happening simultaneously? Is the pace of your life too fast? Are you looking for a way…
-
A Short Essay on Destination Branding
Working with a destination is arguably the toughest brand assignment. Experts, such as Simon Anholt think that you cannot “brand” a place in the traditional sense of the word. As someone who got…
-
Why do we buy private label brands?
Almost all of us buy private label brands (PL). But have you ever wondered why? Low price is, of course, the critical reason. But would it be enough to explain it all?…
-
3 Questions 3 Answers about Place Branding
I was interviewed by Samantha J. Manniex, a passionate blogger and a place branding practitioner from the UK. It was a fun and insightful conversation. I am posting three questions and answers about my…
-
The meaning of working
Look around you. They are everywhere: The over-worked. The under-appreciated. The under-valued. The lost ones. The professional zombies. Today’s professionals are not happy at work, and I think our thirst for meaning…
-
Systemic Solutions for Toronto Raptors – Part 2
Previously, we analyzed the Toronto Raptors as an organization, focusing on the causes of its perpetual mediocrity. We mentioned that there is a systemic problem that’s been bothering the Raptors since its…
-
Systemic Solutions for Toronto Raptors – Part 1
Under the management of Bryan Colangelo, Toronto Raptors has been getting progressively worse. That is a fact. We should not let that, however, overshadow the fact that this two-decade-old organization never had…
-
The Canadian Archetype
I am an immigrant living in Canada. Years ago, I decided to move here, and I could not be happier with my decision. If you are like me, which means if you…
-
Branding Czech Republic Part 2
Previously, we analyzed the Czech Republic’s new promotional logo, which did not receive a warm welcome. Unfortunately, the campaign failed to convey unique and compelling messages to the three significant audiences of any place branding…
-
How to brand a destination?
Is place branding a money trap invented by evil advertising agencies? Is it a fool’s gold for destinations? Has any place ever benefited from so-called place branding? How about this scary stat?:…