internal communication
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Discover why cities, like people, have their own “innovation personalities.” Whether they’re trailblazing Innovators or cautious Late Majority, each city navigates change in unique ways. Dive into how diffusion of innovation theory merges with place branding, giving cities archetypal identities that evoke specific emotional responses. This is essential reading for policymakers and brand strategists looking…
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This article critically examines the phenomenon of ‘Logo Tunnel Vision’, a tendency among decision-makers to focus heavily on logo design when attempting to rebrand a place, often neglecting other crucial aspects of place branding. The article illustrates this concept through the case studies of Montreal and South Australia, both of which faced significant public backlash…
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While dismissing organizational purpose as wishy-washy new-age nonsense may be tempting, the truth is that purpose offers tangible benefits to companies willing to embrace it.
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When it comes to branding a place, relying solely on marketing tactics is like trying to build a house with just a hammer. Prioritizing the quality of life, creating a hospitable environment, and attracting sustainable businesses are the real bricks and mortar of a successful brand.
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In today’s world, your brand’s greatest competitor is customer indifference. Our attention is a scarce resource, for which all marketers are fighting. That’s why launching a brand identity is an indispensable marketing opportunity. Smart communicators know how to launch a brand identity and use that chance to tell the story of their brand. Unfortunately, that…
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Günter Soydanbay in this interview shares unique insights into the world of city branding by taking us on a journey to the cities of Gaziantep and Izmir in Turkey. He discusses the role of psychology in place branding, frequent mistakes (and how to avoid them), and reveals three points which – based on his experience –…
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4,627. Four thousand six hundred twenty-seven! That’s the number of degree-granting colleges and universities in the US. To get a better idea of the American higher-education market, you should also factor in 3,000 4-year institutions. While you are at it, go ahead and add more than 1,500 2-year institutions like “junior or community” colleges. We…
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This is the third instalment of a series of “systematic problems of placebranding projects” illustrating the roadblock faced by the brand Guadalajara. These essays are intended to help practitioners -both city officials and consultants- to launch more successful and resistant brands. (Read the earlier instalment here and here, and the subsequent one here.) By using the weak start of…
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This is the second instalment of a series of “systematic problems of placebranding projects” illustrating the roadblock faced by the brand Guadalajara. These essays are intended to help practitioners -both city officials and consultants- to launch more successful and resistant brands. (Read the earlier instalment here and the subsequent ones here and here.) Let’s recap what we have discussed so far.…
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It has become a familiar narrative: A city, region or a country launches its new visual identity, only to learn that its habitants hate the logo’s guts. From Toronto to South Australia, and from Caribbeans to Latin America nobody seems to be happy with the brand that is supposed to represent them. Sadly, that has grown to be a…
