commoditisation
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How to discover what your customers really want?
Previously we claimed that people fly Porter primarily because of convenience and not chicness. Also, we recommended that you could force your customers to trade off attributes so that you can find…
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How to discover what do your customers really want?
Previously we claimed that people fly Porter primarily because of convenience and not chicness. Also, we recommended that you could force your customers to trade off attributes so that you can find…
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What can you learn from Porter Airlines? – The Bad
Last week we talked about the good branding decisions Porter Airlines make. However, we ended by saying that nobody’s perfect. Porter is not an exception. Here is why…
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What can you learn from Porter Airlines? – The Good
When I am often asked what my favourite brands are, I try to name Canadian brands as much as possible. It is not a secret that my favourite Canadian brand is Porter…
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Orlando Magic’s new identity
Orlando Magi, one of NBA’s elite franchises, announced its new logo. If I am not mistaken, this is the third logo of the franchise. Last time Magic changed its logo, the club…
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Brand as a status symbol
What is status? According to Wikipedia it is the honor or prestige attached to one’s position in society. (one’s social position) In consumer societies status can be achieved by owning certain brands. For instance, if…
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Branding Lessons from Cuba
Cuba is a fascinating country. With its weather, culture and history it might be “the” country to visit. Also, Cuba is special because of its politics: unlike China, Cuba is a communist…
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Postmodern Leadership
A beloved professor of mine from McGill, Karl Moore, is about to publish his new book: Post Modern Management. Here is an 18-minute video of him talking about the content of his…
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Branding lessons from a Chinese guru
There is a tea shop in Montreal’s Chinatown. Its name is Speacialtea. We found that shop totally by chance. Since then we have been regulars. There are a couple of things that…
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Branded customer experience
In 1999, B. Joseph Pine II and James H. Gilmore wrote a book named, “The Experience Economy.” In a nutshell, the book argued that offering, solely, products or services is no longer enough for…